Briggs & Cole is a Glasgow-based art and design partnership that specialises in the creation of ‘statement’ products for interior settings. The company commisioned independent design studio Effektive, now Freytag Anderson, to resolve their unique, practical and simple approach to high quality design through a new brand identity solution.

“Briggs & Cole are an innovative Glasgow based product/design/art partnership. Working a lot with metal/glass and interesting finishes to create interesting design products such as tables, glassware and wall art installations. We are working on their primary identity as well as a monogram which will be laser etched, stamped, embossed into their products. We are currently working on the various print materials and packaging as well as a new online shop.” – Freytag Anderson

I love the intricate typographic detail and layout of the roundel and its technical cross sectional quality delivered through consistent line-weights and geometric character construction. The ampersand functions well as a centre point through its circular lower half and diagonal intersection which enhances the sense of geometry and conveys a measured and knowledgable approach to design. It is clean and clear with a nice balance of internal space and while the horizontal layout of the logotype across the stationery loses some of the roundel’s communicative value it adds flexibility and breadth to the identity.

The embossing tool works really well with the line and typographic execution of the roundel, especially across the uncoated and unbleached substrate, achieving a sense of simplicity and practicality. The gold foil sticker feels a bit flashy and superfluous but actually manages to deliver an interesting contrast to the utility of the other elements, accentuating the aspect of high quality with a bold seal of approval. The ink and stamp aesthetic gives the brand a handcrafted sensibility that balances out what might be perceived as stark and impersonal functionality.