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The Clocksmiths by The Clocksmiths

Opinion by Richard Baird Posted 27 March 2013

Self-initiated logo and stationery design by The Clocksmiths

Established by Italian duo Giuditta Brusadelli and Augusto Arduini, The Clocksmiths is a graphic communication and brand identity design studio whose philosophy revolves around bringing order and detail to complex systems.

Their visual identity and stationary solution—designed in house—neatly leverages the associated patience, precision, professionalism and crafted quality of a clocksmith – through the fine line weights, generous letter and line spacing, traditional lock-up and copper foil print finish of the logo-type. And infuses this with the confident durability and industriousness of uppercase characters, concrete grey substrates, blind deboss and a weighty duplex business card, the subtle technological utility of the secondary typeface and the contemporary restraint of the layout.

Self-initiated logo and stationery design by The Clocksmiths Copper foil and blind deboss business card designed by The Clocksmiths

Copper foil and blind deboss business card designed by The Clocksmiths Logo and stationery design by The Clocksmiths Stationery design by The Clocksmiths Stationery and website design by The Clocksmiths