Cocktails & Bitter is the identity of professional Swiss bartender Philipp Grob whose service is described by Bureau Collective, the design agency behind his new visual identity, as a “special and individual bar experience” “for gourmets, connoisseurs and explorers.”

Bureua Collective’s solution, which includes a logotype set in Fortescue with the additional flourish of an ‘i’ and ‘t’ ligature, typography that is “deliberately simple and straightforward” and a lone cocktail glass illustration created by Janine Wiget – enhanced by a full bleed across the stationery – is quite the antithesis of the noise, bustle and slick impersonal finish of modern cocktail bars. It clearly focuses on conveying a more individualised and crafted experience, with an incredibly personal, reflective, artistic and retrospective touch in its choice of imagery that works well to underline the “classic art of cocktail preparation”