Inspired by ‘cartoonish film titles from the 1980’s’, design agency RoAndCo recently developed the brand identity for Dallas coffee shop Weekend, an extension of their retail store “which has become a relaxing everyday haunt for vacationers”. Based around a tightly spaced Cooper Black logotype, a “minimal and refined typographic system” and a striking but restrained red and white colour palette, Ro&Co created a solution that they say conveys “the bright, bold and cheerful spirit of the brand.”

While logo-centric in its execution and economical in the use of a single colour, RoAndCo’s identity solution has plenty of personality. Although retrospective in its ideation, one that has been faithfully reproduced through its tight kerning but with a slight proprietary tilt across the e’s and in its application across a denim bag, the use of a red board and white ink/foil print finish – rather than a conventional red across a white board – manages to infuse it with a striking and more contemporary, high quality material and print aesthetic. A logo-centric restraint lends the identity a simplicity that avoids appearing cheap, that alongside the uncoated unbleached card of the cups have a slight crafted sensibility, all of which work well to pull out and complement the character of the letterforms.