The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.