Packaging: Mystify Premium Tea

Mystify is a range of premium teas, each with its own unique infusion of flavours. I was lucky enough to be part of the conceptualisation stage for this project delivering the above packaging and branding work.

Based around the mystifying nature of Egypt, I took the pyramid shape and used it to build various patterns finally settling on a larger triangle with each smaller triangle representing the various flavour elements of the teas. These were quite exotic in nature and I used this direction to drive the typography and iconology. The physical packaging was specified as an uncoated Colourplan embossed pristine substrate box with a die cut outer sleeve ‘revealing’ the pyramid beneath which appears across two sides giving it more dimension.

The type selection, Trajan Pro gives it a classic appearance and ties in well with the theme, it’s partnered with a script typeface to suggest the exotic twist in the product range. A number of patterns were designed for various applications as well as colour schemes to capture the variety of infused flavours in each teabag.

Designed by Richard Baird