Logo: Tyrrell Design LtdPosted: June 7, 2011
Tyrrell Design is an independent company providing design, construction and certification services throughout England, Scotland and Wales. The owner contacted me back in 2009 to develop an identity that would convey their business in an accessible friendly manner and avoid visual clichés associated with the industry.
My client and I began by keying down the core services of the company which were design, construction and certification and from there I spent time researching the market and sketching. There were two core ideas that emerged, the first was a 3D structural identity, that represented both the physical aspect of the industry and the three dimensions/services that made up the company. The second was to develop a simplified visual representation of the integrated nature of these services in the form of overlapping houses, hoops and buildings.
While researching companies and images relating to the company name I stumbled across a Celtic symbol called the Tyrrell Knot (also know as a triquetra) which is made up of three interlinking triangles with a circle at the centre. This was an extremely lucky find as the number of points and services matched perfectly while the circle suitably represented the company’s integrated nature. I spent time developing earlier sketch concepts prior to presenting this to justify (both to myself and the client) that this was the most suitable direction.
I merged the symbol with three simple houses to tie the logo-mark back to the sector which are loosely based on the houses in the game Monopoly to add a playful and fun twist to an otherwise industrial identity. The warm colour palette was designed to deliver an accessible sensibility while moving it away from the standard architectural colours of blue and green.