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Vegetoria by Just be Nice

Opinion by Richard Baird Posted 7 July 2011

Packaging by Just be Nice for Vegetoria's carrot variety

Vegetoria is a Russian vegetable producer and supplier to the wider Moscow area. In a bid to increase sales and market share within this category they employed Russian design studio Just be Nice to redesign the packaging for their premium carrot ranges.

This is a very simple and straightforward idea that delivers a unique high impact and a playful sensibility. The combination of colours feels bright and healthy while the bag provides a larger canvas for brand communication. Admittedly I am a little stuck between the environmental impact of such a bag and the striking design but hopefully such a solution will extend the life of the product and reduce overall wastage.

Packaging by Just be Nice for Vegetoria's carrot variety Packaging by Just be Nice for Vegetoria's carrot variety Packaging by Just be Nice for Vegetoria's carrot variety