Logo: Pigeon
Posted: August 1, 2011 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, concept, dead, design, dia de los muertos, dining, eatery, Fuzzco, hand drawn, identity, logo, logo news, pigeon, pop-up, review 3 Comments »
Pigeon, Good Food For Curious Hayseeds will be a pop-up and experience driven concept eatery collaboration between design agency Fuzzco, mixologist Brooks Reitz and Jason Stanhope to be hosted at Fuzzco’s office in Charleston, South Carolina.
“The meals will be conceptual – from blindfolded dining to meticulously controlled bites to cinematic themed courses. We aim to have a meal every month or so hosted at the Fuzzco offices”. – Taken from the Fuzzco blog.
Fuzzco’s portfolio is full of playful and whimsical identities with a great level of character, Pigeon continues this tradition with a loose hand drawn rendition of a dead pigeon and matching type work. The concept of dead vermin my be a little unusual but captures some of the quirky nature the dining experience promises to be. The simplicity of the line drawing and type plays well to the idea of the unexpected with a strange dia de los muertos sensibility that makes it a very curious and interesting looking identity.
UPDATE 30/08/11
The idea of a pigeon with a fork in it is vaguely reminiscent of the American low-water mark for ‘down-home’ food, roadkill. (There’s even a Roadkill Cafe not too far from my neck of the woods.) So in that respect, the approach they’ve taken here is about as American as mom, hot dogs, and apple pie.
None of which are, of course, American per se, but you know what I mean.
Hi Warren, you got me intrigued, the Roadkill cafe actually sells road kill?
Oh heavens no. It just sells foods named in such a way as to suggest it. I don’t think you’d see too many eateries actually peddling road-killed food; apart from health issues, most people probably wouldn’t want to eat it at all.
Besides, the gravel chips your teeth.