Logo and Branding: Deep Search

Deep Search is a new Norwegian shoe brand that devotes its time to the inquiry of nature, fundamental human activities and their practical impact on the aesthetic of shoes. Deep Search’s identity, created by independent freelance designer Christian Bielke, is a neat fine lined and geometric logo-type that frames the tactile quality of the packaging and resolve the aspects of functionality, visible, honest construction and high quality materials.

“We wished to translate the essence of the products into a timeless profile, the printed material representing the same qualities as the products; classic cuts, seams and details with focus on quality and effective use of materials.”

- Taken from the Bielke website

This is another great piece from Christian Bielke (see yesterday’s review of Raconteur) that displays an intelligent and thoughtful understanding of complimentary identity work that allows each graphic component to seamlessly integrate with a complete brand experience from packaging through to product. The light line weight of both the logo-type and stamp (which also serves as a mark of quality and reinforces the idea of exploration in its representation of a globe) work well to act as a window through to some well selected, uncoated, unbleached substrates that emphasise the natural tones and tactile quality of the range. The material choices, implemented across the stationary, packaging and business cards reflect a truth to material and an honest approach to quality and craftsmanship that forms the brand’s principle values. There is a strong sense of utilitarianism in the minimalistic and elemental functionality of each asset, the geometric construction of the letter-forms as well as the ink-stamp and tape execution that, together, manage to communicate both high quality and accessibility.