Logo and Branding In Brief: Architecture PLB

Architecture PLB is a design-led practice working across both the public and private sectors with offices in Winchester and London. Their new visual identity, designed by communications agency Sea, unites the three dimensional aspect of the architectural world and a sense of sculptural creativity with a gradated ’A’ logo-mark and the utility and corporate neutrality of a well-spaced, light grey san serif logo-type.

I am not a massive fan of gradients but they have been suitably utilised here to achieve a strong sense of depth and structure. The variations, (which I think are different perspectives of the primary logo) work well to capture a company that views projects from multiple angles and one that delivers innovative flexibility. The logo-type is a fairly straightforward sans-serif construction but with a clear and contemporary professionalism that brings balance to the energy of the mark.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact