Logo and Branding: Phillip Boulding

Phillip Boulding is a UK based jewellery business that crafts and retails bespoke pieces for both the male and female markets. The brand’s identity, created by multi-disciplinary, digital design consultancy Stylo, utilises an elegant PB monogram across a sophisticated combination of a blue and copper stationery treatment that really captures the individuality, quality and crafted nature of the collection.

Based around a well constructed serif PB monogram and a simple print finish, this project really resolves the essence of high quality custom design and personalised service. Its tall X height (also reflected in the accompanying typeface), sweeping ligature and a wonderful balance of internal space mirrored through both the top bowls of the P and B give the identity an almost Art Deco and timeless sensibility that along with the letter-pressed execution, heavy, uncoated and hammered substrate of the business cards delivers a lovely sense of craft. This is juxtaposed alongside a copper foil and navy blue colour palette that delivers a luxurious but classic restraint while remaining contemporary in its truth to the materials and spacious layout.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New and Design Week, is an editor for The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact