Logo and Branding: Phillip BouldingPosted: April 26, 2012
Phillip Boulding is a UK based jewellery business that crafts and retails bespoke pieces for both the male and female markets. The brand’s identity, created by multi-disciplinary, digital design consultancy Stylo, utilises an elegant PB monogram across a sophisticated combination of a blue and copper stationery treatment that really captures the individuality, quality and crafted nature of the collection.
Based around a well constructed serif PB monogram and a simple print finish, this project really resolves the essence of high quality custom design and personalised service. Its tall X height (also reflected in the accompanying typeface), sweeping ligature and a wonderful balance of internal space mirrored through both the top bowls of the P and B give the identity an almost Art Deco and timeless sensibility that along with the letter-pressed execution, heavy, uncoated and hammered substrate of the business cards delivers a lovely sense of craft. This is juxtaposed alongside a copper foil and navy blue colour palette that delivers a luxurious but classic restraint while remaining contemporary in its truth to the materials and spacious layout.
Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.
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