Review on The Dieline: McGrath’s
Posted: June 14, 2012 Filed under: Food & Drink, Packaging | Tags: ale, Art, Beer, craft, design, Heritage, label, larger, opinion, packaging, racing, review, richard baird, The Dieline, Tradition Leave a comment »
McGrath’s is a range of premium ales created by Clanconnel, a Northern Irish microbrewery that specialises in natural, high quality, handcrafted beers produced through a combination of traditional and artisan techniques with a modern twist. The ale’s visual identity and packaging solution, recently redeveloped by specialist design agency Drinksology, was inspired by the famous 19th Century greyhound, Master McGrath, and his racing successes. Drinksology’s design boldly appropriates a regional racing legend and mixes it with typographical blend of old and new, a traditional pub sign layout, iconic greyhound illustration and a tactile substrate with edging detail to draw together the regional, handcrafted qualities of the ale and develop a sense of brand heritage to capture Clanconnel’s 180 year old brewing techniques.
Click here to read my review and share your own opinion of McGrath’s on The Dieline.
More Crits from Richard Baird published on The Dieline
