Logo News: Britain Creates 2012Posted: June 29, 2012
Britain Creates 2012 is an artistic project that celebrates London’s hosting of the Olympic Games and developed to strengthen the relationship between fashion designers and visual artists. The project’s visual identity, based around an animated BC monogram, was designed by independent creative agency Music.
“Inspired by moiré pattern, the Britain Creates marque is formed from two sets of parallel lines, referencing two collaborators on each piece of artwork,” said John Bland, designer at Music, “Where the two elements meet they work together to create something visually more interesting.”
- Taken from The Drum