Logo and Branding: The MerrywellPosted: July 5, 2012 | |
The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio CIP, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.
“Run by two charismatic international chefs, the brief was to create a brand that consisted of ‘A pint of the unusual’. We sought to tap into that buzz you get when you’ve had a few too many drinks or maybe eaten a little too much. It was all about letting go and having fun with it. CIP coined the name, worked with the architects on the fit-out, created the artwork and designed all associated collateral and website… after which we drank a little too much…”
- Taken from the CIP website
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.