Packaging News: John Crabbie & Co

Following the recent trend for retro flavoured soft drinks, Crabbie’s, a company known for its alcoholic ginger beers, has, for this autumn, added ‘Scottish Raspberry with Ginger’ and ‘Lemon with Ginger’ alongside the ‘Traditional Cloudy Ginger Beer’ to its non-alcoholic portfolio. The packaging solution mixes etched illustrative detail and fine line flourishes, broadly spaced upper and lowercase serif typography, a gold spot colour treatment across a white label and applied to the brand’s familiar dark glass and raised features of the structural design. It is a combination that successfully reinforces Crabbie’s craft proposition, communicates the traditional flavour profiles of the drinks and differentiates the range from the darker, foil design of the alcoholic varieties.

Richard Baird Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact