Packaging News: John Crabbie & Co

Following the recent trend for retro flavoured soft drinks, Crabbie’s, a company known for its alcoholic ginger beers, has, for this autumn, added ‘Scottish Raspberry with Ginger’ and ‘Lemon with Ginger’ alongside the ‘Traditional Cloudy Ginger Beer’ to its non-alcoholic portfolio. The packaging solution mixes etched illustrative detail and fine line flourishes, broadly spaced upper and lowercase serif typography, a gold spot colour treatment across a white label and applied to the brand’s familiar dark glass and raised features of the structural design. It is a combination that successfully reinforces Crabbie’s craft proposition, communicates the traditional flavour profiles of the drinks and differentiates the range from the darker, foil design of the alcoholic varieties.