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GR Communications designed by Ascend

Logo with ligature and quotation mark detail and bright, dyed paper business cards created by Ascend for London-based PR agency GR Communications

GR Communications is a London based PR agency that is described as being made-up of a ‘close knit group of progressive and forward thinking experts’. Their visual identity, designed by independent brand, graphic and web design agency Ascend, captures the idea of unity, communication and creativity through a simple ligature detail, single quotation marks and a diverse, vibrant but complimentary colour palette.

Logo design with ligature and apostrophe detail by Ascend for London-based PR agency GR Communications

The monogram, set at the very heart of the visual identity through its large application across the stationery and website, contrasts classic serif detail with the practicalities associated with stencil cuts. These draw out single quotation marks that feel obvious but appropriate for a communications firm, whilst a simple, unforced ligature and tight letter-spacing introduces a subtle sense of unity and integration.

An underlying industrial and economical quality resonates through the slab serifs of Museo on-line and Archer in print and the block shadows and manual-like layout of the collaterals. A bright colour palette of dyed, rather than surface printed uncoated substrate choice, and playful tone of voice introduce a creativity and cheerfulness that introduces a nice balance to both the functionality of the type and the classic embellishments of the monogram.

Design: Ascend
Image Credit: Matt Le Gallez
Opinion: Richard Baird

Print with monogram and coloured paper detail created by Ascend for PR agency GR Communications

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Print with monogram and coloured paper detail created by Ascend for PR agency GR Communications

Logo with ligature and quotation mark detail and bright, dyed paper business cards created by Ascend for London-based PR agency GR Communications

Logo guidelines created by Ascend for PR agency GR Communications

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