Logo and Branding: KrohnPosted: November 2, 2012
Krohn is a ‘young but experienced’ Oslo-based furniture, interior and architectural design studio that develops holistic solutions that strengthen and add value to brands through interior environments. Krohn’s visual identity, website and stationery – created by visual communications agency Commando Group - captures the multi-disciplinary nature of the studio and juxtaposes bold architectural structure and simple interior spaces with fine, high quality detailing through an abstract, multi-perspective logo-mark, interactive applet and the union of an uncoated concrete grey substrate and gold block-foil print finish.
“We developed a dynamic logo based on a room seen from the central perspective, and after trying out different views we saw that in a certain angle, the room becomes a disjointed K! Visit the website at www.krohnark.no and move the logo around with your cursor, excellently programmed by our good friends at Mesen.”
- Taken from the Commando Group website
It is a pretty clever solution that manages draw together the themes of space, evolving physical and conceptual perspectives of designers from different backgrounds and a unified technical approach through a four-stroke, wire-frame and abstract representation of internal space. Drawn from multiple view points with a consistent line weight and square terminals, the applet on-line delivers a nice sense of interactivity and dimensionality to the static version of the mark which fixes the lines into a subtle K. A well spaced Proxima Nova logo-type shares a similar weight, geometry and restraint of the monogram while its practical, functional and humanistic origins resonate well with the brand.
The business card’s contrast of uncoated concrete grey and gold block foil achieves an interesting and unusual aesthetic that neatly resolves elemental, tactile architectural surfaces and the high quality detailing expected of modern interior furnishing. On-line a fairly straightforward combination of wide photography, grid-based layouts and ample white space draw on the familiar aesthetics of architecture and design alongside the communicative interactivity of the logo.
Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.