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Julia Denes designed by Sammut

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Logo for contemporary handmade jewellery designer Julia Denes by Studio Sammut

Julia Denes is a designer of handmade contemporary fine jewellery created from high-grade materials. Her visual identity, developed by Australian design agency Studio Sammut, is incredibly simple but delivers a nice balance between classic and craft-technique, contemporary aesthetics, detail, consistency and quality through the well spaced characters of Austin, its smart contrast of sharp and circular serifs, heavy vertical and light horizontal strokes – drawn out by the fine line border of the business card – and the light, geometric and broadly spaced sans-serif letter-forms of the secondary typeface below. A black letter-pressed print treatment delivers a light depression across the surface of a weighty uncoated cream substrate adding craft texture and a tactile quality to the high fashion cues of the typography.

The result has a reductionist sensibility that cleverly communicates the key propositions of material, quality and design across a few simple but communicative assets that appropriately frame the intricacies and organic detail of the jewellery.

Logo and letterpress business card for contemporary handmade jewellery designer Julia Denes by Studio Sammut

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Logo and letterpress business card for contemporary handmade jewellery designer Julia Denes by Studio Sammut

Logo and letterpress business card for contemporary handmade jewellery designer Julia Denes by Studio Sammut

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  • http://bpando.wordpress.com Richard Baird

    Sometimes a logo-type and letter-pressed business card is all it takes.