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Rewined by Stitch

Opinion by Richard Baird Posted 4 December 2012

Logo and wood veneer and unbleached paper business card with sticker detail for candle in a wine bottle brand Rewined designed by Stitch

Back in November 2011 premium soy wax candle brand Rewined launched a new packaging solution created by Charleston-based independent design agency Stitch. I described the project in my original post as neatly resolving the themes of candle and wine craft, vintage and heritage through a diverse but coherent combination of earthy textures, a recycled letter-pressed label, hand stamped stickers, a simple identity solution that draws together origin and local industry through a classic circular crest lock-up with aged and humanist imperfections, alongside a bright ‘wax’ seal token and hand signed detail.

Stitch have recently published images of a number of other brand assets that share and expand on the craft cues and textures of the product with the addition of a lovely two ply, uncoated, unbleached board and a light veneered business card with sticker detail, the brass screws of the catalogue, the deep green of a tape and the grain sack-like qualities of a string-tied canvas bag.

Logo and wood veneer and unbleached paper business card for candle in a wine bottle brand Rewined designed by Stitch Logo and wood veneer and unbleached paper business card for candle in a wine bottle brand Rewined designed by Stitch

Logo, canvass bag and wood veneer and unbleached paper business card for candle in a wine bottle brand Rewined designed by Stitch Logo and wood veneer and unbleached paper business card with sticker detail for candle in a wine bottle brand Rewined designed by Stitch Logo and wood veneer and unbleached paper business card with sticker detail for candle in a wine bottle brand Rewined designed by Stitch Brochure with unbleached cover for candle in a wine bottle brand Rewined designed by Stitch Brochure with black and white period style photography for candle in a wine bottle brand Rewined designed by Stitch