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Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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Jamsheed For Bentley designed by Cloudy Co.

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Packaging for limited edition wine collection Jamsheed designed by Cloudy Co.

Melbourne-based design studio Cloudy Co. have recently developed the labels for a limited edition wine collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley.

Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.

Packaging with thermographic ink print finish for limited edition wine collection Jamsheed designed by Cloudy Co.

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Packaging with thermographic ink print finish for limited edition wine collection Jamsheed designed by Cloudy Co.

Packaging with thermographic ink print finish for limited edition wine collection Jamsheed designed by Cloudy Co.

Packaging for limited edition wine collection Jamsheed Harem designed by Cloudy Co.

Packaging for limited edition wine collection Jamsheed Harem designed by Cloudy Co.

Packaging for limited edition wine collection Jamsheed Harem designed by Cloudy Co.

Packaging for limited edition wine collection Jamsheed Harem designed by Cloudy Co.



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