Packaging In Brief: Wild Winter Ale

Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm-based graphic and product design studio Bedow. This month sees the launch of the brewery’s fourth variety, Wild Winter Ale, which features a simple, grid-based typographic layout, a silver and white colour palette and a geometrically neat heat sensitive tree illustration that looses its leaves.

View the Pale Spring and Autumn editions on the project page of Bedow’s website.

Richard Baird Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact