New Logo and Branding: BlancaPosted: December 17, 2012
Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.
Constructed from a single, consistent line weight, rounded terminals and a monochromatic colour palette, the logo-type manages to resolve, albeit in an expected (but clearly communicative) manner, the themes of agricultural industry, commodity, simplicity and functionality. The additional cuts and sentence-case rather than uppercase characters give it a slightly more proprietary and accessible quality that in conjunction with the black and white colour palette perhaps references the marks of Holstein-Friesian cows. These contemporary utilitarian qualities have been appropriately tempered by the crafted, tactile finishes of die cut and uncoated material textures, hand stamps, a blind emboss, screen print, badges and stickers across the collaterals. Choices that introduce a sense of personal care and responsibility to the commoditised perceptions of the dairy industry.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.