New Logo and Branding: O ArchitecturePosted: January 31, 2013
O Architecture is a small, Lille-based multidisciplinary studio whose practices extend beyond traditional architectural services to include artistic installations, educational courses and editorial work. Their visual identity, ‘a solid circle with a disruption that creates a triangle reminiscent of an A’ – created by design agency Heydays - , unites the broad remit of the studio under a simple symbol with a revolving, holistic quality that can be easily executed across a variety of collaterals.
Although the abstract and reductionist combination of geometric shape, neutral san-serif logo-type, plenty of space, rough, uncoated and monochromatic material choices, die-cut detail, black ink across dark surfaces and a weighty plasterboard-like sensibilities of business card with an edge painted detail – are architectural standards, these neatly draw together the relevant themes of light and shadow, windows that connect partitioned spaces and a sense of construction. These ideas are coherently balanced across graphic, material and print decisions that, while not hugely original – something I do not believe is as much of a necessity as some -, are communicative, relevant and very well executed.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.