Logo and Branding: 254 Forest

254 Forest is a Brussels-based creative studio – run by Claire Silva Moreira, Frederic Ameel, Jean-Stéphane Garbe, Ismael Moumin and international videographer Pierre Debusschere – that works within the fields of photography, film, music production and post production. Their visual identity, developed by graphic design agency Codefrisko, utilises a distinctive combination of a pearlesque substrate and holographic block foil treatment across the studio’s business card, the contrast of a sharp logo-type and blurred, 45 degree lightning strike – perhaps the flash of a bulb, the energy necessary for creative endeavour or the presentation of perspective -, and the website’s clear sense of foreground and background, to neatly resolve the depth of focus and changing light of still and moving images. Avoiding the more obvious and literal visualisations of the industry.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact