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Madeleine Blanchfield designed by A Friend Of Mine

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Logo for Madeleine Blanchfield Architects designed by A Friend Of Mine

Madeleine Blanchfield is a Sydney-based architectural firm described by A Friend Of Mine, the design studio behind their new brand identity, as having a tactile and understated approach with an appreciation of light and detail. Qualities reflected through the subtle but tactile combination of material, print finish and ample space across the firm’s stationery.

“It was important that we reflected the qualities inherent in their work when designing the brand identity. The logotype, drawing from 1960s swiss typography, was carefully customised with bespoke ligatures in the lettering to mimic subtle joinery details. To give a sense of light and air, the stationery is letter-pressed on thick cotton paper with a subtle tone to give a highly tactile feel. The site sign is cut out of an ’m’ shape to reinforce the name.”

- A Friend Of Mine

While the tight spacing, overlaps, ligature and all lowercase letter-forms of the logo-type infuse a proprietary personality and a sense of accessibility into a corporate classic, and perhaps implies an integrated and/or collaborative approach, the volume of characters across three compact lines looks heavy and a little cluttered. This however is well-tempered by the contrast and communicative impact of a really nice stationery solution that utilises a light colour and tactile letter-pressed print treatment across the fine texture but substantial weight of a fluorescent, cotton-white substrate and plenty of space. Choices that in conjunction with the customised sans-serif introduce a crafted character to the professional expectations of contemporary architectural services.

Logo for Madeleine Blanchfield Architects designed by A Friend Of Mine Logo and stationery for Madeleine Blanchfield Architects designed by A Friend Of Mine

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Logo and blind embossed business card for Madeleine Blanchfield Architects designed by A Friend Of Mine

Logo and blind embossed headed paper for Madeleine Blanchfield Architects designed by A Friend Of Mine

Logo and signage for Madeleine Blanchfield Architects designed by A Friend Of Mine

More brand identity work by A Friend Of Mine:

Logo - The Town Mouse  Logo - Modhouse  Logo - Booki.sh

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  • http://twitter.com/bySeeing Brooks Hassig (@bySeeing)

    It’s ironic that the lockup has the optical illusion of instability. Do you see how the vertical ascenders feel like they’re tipping to the left or right?

    • http://bpando.wordpress.com Richard Baird

      No I don’t but thanks for sharing your opinion.