BPO


Ali Sharaf designed by Mash Creative

Logo and stationery with white and black foil detail created by Mash Creative for Bahrain-based commercial photographer Ali Sharaf

Ali Sharaf is a Bahrain-based commercial photographer who specialises in fashion, beauty and lifestyle images for the advertising and editorial markets. He describes himself as contemporary, upbeat, outspoken and edgy.

Inspired by a shared interest in Swiss modernism and adopting a less is more approach, design studio Mash Creative developed a new brand identity for Ali that combines an iconic marque, sans-serif typography, weighty material choices, foil and a limited colour palette to frame the detail of his work.

Logotype created by Mash Creative for Bahrain-based commercial photographer Ali Sharaf

Mash’s work delivers, through abstraction and typographic near-neutrality, a contemporary design restraint that while perhaps not edgy or outspoken, balances these personality traits with a professionalism and efficiency.

The marque’s straightforward communicative value—a union that leverages the traditional, personal associations of a craftsman’s monogram and the more recent geometric interpretation of an eye—is given a high quality dimensionality through its application as a black and white ink treatment across the urban cool of a concrete grey and the commanding weight of heavy duplex business card. The framing of the collaterals with contact information, running parallel with the edge of the sheet, is a simple but smart detail that works really well to reveal the duality, through orientation, of the mark.

Logo and duplex business card with white and black foil detail designed by Mash for photographer Ali Sharaf

The sans-serif logotype is well handled but largely neutral. I am not keen on the duplication of the marque within the logotype or the compounding of first and last name but the spacing is solid and the weight bold and confident. Similar typefaces are often used as a default but here the selection feel appropriate, sitting well within the context of material choice, print finish, layout and image.

Logo and duplex business card with black foil detail designed by Mash for photographer Ali Sharaf

On a blog that posts international work on a near-daily basis this combination does appear familiar in print but the use of orientation to extract the two aspects of the marque adds a neat and unique distinction to the clear professional and contemporary qualities of the elements that surround it whilst sitting well over the detail of Ali’s photography.

Logo and letterhead designed by Mash for photographer Ali Sharaf

Follow BP&O:
RSS
Facebook
Twitter

Logo and grey board business card with black foil detail designed by Mash for photographer Ali Sharaf

Updated 14/02/14

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Print portfolio designed by Mash Creative for photographer Ali Sharaf

Website designed by Mash Creative for photographer Ali Sharaf

If you like this then you may also like:

Logo - Tom Solo  Logo - James Braund Photography  Logo - Andrew Schweitzer Foto


  • ed89

    Although the application of this logo is far superior and more considered, it does bare a lot of similarities to this http://www.newtonit.co.uk/img/uploads/60.jpg

    • http://bpando.wordpress.com Richard Baird

      As you said, this logo is far superior and more considered, that for me makes this clearly a completely different piece. I tend to disregard isolated assets that are basic in this way and look to what surrounds it and whether there’s a communicative breadth in the use of other detail such as material and print finish. The use of full screen photography across the website really delivers the true and unique impact needed, the rest just frames these.

  • http://twitter.com/m_lassiter Michael Lassiter (@m_lassiter)

    I really love this identity. Crazy how similar the mark is to one by Conor&David that I posted back in 2011— http://www.laborandcurse.com/2011/09/conor-david/ (http://www.architecturetours.ie)

  • Anonymous

    This is so good ! I love it

  • Remco van Dun

    Mattmo was also working with these shapes back in 2010 or before, but it seems like its just a common association.
    http://farm4.staticflickr.com/3485/4563288010_212a42cde2_o.jpg

    • http://wwww.bpando.org/ Richard Baird

      Thanks for sharing. Indeed it’s easy to find similar, but I think it would be difficult to find another Ali Sharaf logotype. Perhaps I shouldn’t have headed the article with the mark?

  • bfluzin

    Yep, it’s actually a pretty common association, but the execution is great !

    (eg: http://www.atelier.net/)

  • http://writenininkbyjwmcgee.com virginia june

    Truly like this site, mostly because I would like to start a brand

  • Gareth Manson

    This is beautiful. Just like light and shadow, the trade of this photographer is perfectly communicated without any unnecessary dipping into cliches.