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Mark Cappellino designed by Perky Bros

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Logo and stationery design by Perky Bros for leadership consultant Mark Cappellino

Mark Cappellino is described by Perky Bros, the Tennessee-based studio behind his new logo and stationery, as a leadership consultant who travels the worldwide helping individuals and teams better communicate through stronger relationships. Their design solution, “based on the behavioural beliefs that shape his practice”, “plays on the typographic device called the em dash, meaning an interruption of thought” and “comes to life as a red thread which according to Chinese legend connects all of us—tangling, stretching, but never breaking.”

For me the em dash, while having a relevant but slightly abstract conceptual foundation, provides an interesting and proprietary interruption – one that neatly expands and contracts across the stationery and website – to a logo-type that conveys a conventional but professional corporate efficiency through its generously spaced, uppercase, sans-serif characters. This has been given communicative dimensionality through its execution across the tactile and high qualities of a bright white cotton, letterpressed business card with a striking red spot colour and the loose illustrative iconography on-line, a solid but restrained combination of details that introduce a personal, creative and crafted sensibility to the formalities of the type.

Logo design by Perky Bros for leadership consultant Mark Cappellino

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Logo and business card with emboss detail designed by Perky Bros for leadership consultant Mark Cappellino

Logo and business card with emboss detail designed by Perky Bros for leadership consultant Mark Cappellino

Logo and letterhead with emboss detail designed by Perky Bros for leadership consultant Mark Cappellino

Logo and notepad designed by Perky Bros for leadership consultant Mark Cappellino

Icons designed by Perky Bros for leadership consultant Mark Cappellino

Brand identity and website designed by Perky Bros for leadership consultant Mark Cappellino

Brand identity and website designed by Perky Bros for leadership consultant Mark Cappellino

More brand identity work by Perky Bros:

Logo - Treadwell  Logo - Bedroc  Logo - Plow

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  • Mathias
  • Anonymous

    Beautiful.

  • Anonymous

    Even perkybros website has got the same vibe as heydays. Not cool.

  • http://bpando.wordpress.com Richard Baird

    I see a lot of sites and a lot of branding work and these kinds of similarities happen all the time, be that because of website templates, current trends or the very restrained use of type here.

    If you look at the breadth and quality of Perky Bros’ or Heydays’ work, you’d see that there’s a lot separating the two. If one had to copy the other you’d probably see more of an inconsistency across their portfolios.

    Execution plays a huge roll in creating a broader sense of identity, be that through print finish, material choices, photography, on-line experience or accompanying illustrative work. In this instance, and in my opinion, there is a fair deviation, to place so much value on a logo-type is not a very contemporary view of branding. I will however concede that there are a lot of similarities in colour, space and character choice.

    Check out Perky Bros’ work previously reviewed on BP&O.