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InForm designed by Hofstede

Logo and business cards for architectural design and building firm InForm by Hofstede

InForm is an Australia architectural design and build firm established in 1996 that provides a holistic service which “integrates architecture and construction in a process that promotes creativity, flexibility and efficiency”.

Their new visual identity, created by design and digital development studio Hofstede and “rolled out across printed, digital and environmental forms”, conveys familiar and modernist architectural principles such as truth to materials, craft, structure, functionality and restraint with a neat combination of black, white and dark concrete grey uncoated substrate choices, the high quality of foil finishes, grid-based layouts, plenty of space and the geometric basis of a logo-type constructed from Neuzeit S.

InForm logo and print designed by Hofstede

“The subsequent decade and a half has seen an increasingly fragmented new home market in Australia, with a flood of choices ranging from small boutique businesses to large-scale volume builders. Facing ever-increasing competition and tough economic conditions, InForm appointed residential architects Pleysier Perkins to oversee a rejuvenation of the company’s design range specifically, and to review all aspects of the brand more broadly. Following a recommendation from Simon Perkins, our role developed and expanded in a similarly organic, collaborative manner. An extensive and rigorous analysis stage identified a concise set of brand values for InForm, concepts expressed in an elegantly restrained system aimed at a design-aware audience.”

– Hofstede

“A comprehensive initial research phase investigated disparate references in art, architecture and design, focussed on minimalism and simplicity. The resulting identity reflects this axial philosophy in the specification of a singular typeface (Neuzeit S) and palette of subtle grey tones.”

Design: Kollor
Fonts Used: Neuzeit S

Logo and signage for architectural design and building firm InForm created by Hofstede

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Logo and stationery for architectural design and building firm InForm by Hofstede

Logo and business cards for architectural design and building firm InForm by Hofstede Logo and print for architectural design and building firm InForm by Hofstede

“The brand’s reductive approach is evident in regular press advertising. Superfluous elements are stripped back with emphasis given to the house designs. Such generous white space creates high impact in the busy context of a magazine.”

Logo and brochure for architectural design and building firm InForm by Hofstede

Logo and brochure for architectural design and building firm InForm by Hofstede

Logo and brochure for architectural design and building firm InForm by Hofstede

“The InForm range is an evolving series of designs which will grow dynamically over time. A flexible brochure system was developed to embrace this ideology.”

Logo and outdoor advertising for architectural design and building firm InForm created by Hofstede

Logo and responsive website for architectural design and building firm InForm created by Hofstede

Logo and signage for architectural design and building firm InForm created by Hofstede

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  • Nice and clean but very similar to a lot of ‘nice and clean’ identities – BelieveIn Design is the one that first springs to mind.

    • Absolutely, this is pretty standard for architectural identities but it’s aesthetic that has a compelling communicative efficiency appropriately spread across type, material and print finish.

      • Yep I agree and it brings into question the idea that there HAS to be a deep or clever concept in design.

        Fact is though it’s a style that has no hook that can be taken forward and developed to strengthen the brand in 10 years time etc. It’s nice work and for the time being it will do a solid job but is it outstanding/long lasting?

        • For me this is clever, deep and timeless, it just doesn’t have the logo-centric ‘hook’ designers feel they need to be original.

          Their client base, as their name suggests, is informed, they’ll appreciate the nuance, restraint and the dimensionality of print finish, material choice and graphic design. It does a great job of conveying an understanding of past and present design principles without they need to be superfluous or get carried away trying to be original or unnecessarily ‘creative’. It’s simple and communicative.

  • Nikiyo

    nice color.