New Logo and Branding: Ryan EdyPosted: August 8, 2013
Ryan Edy is a UK-based, award-winning advertising and editorial photographer whose past clients have included Vodafone, Wilkinson & Wetherell and Innov-8. Based around a simple logo-type constructed from uppercase characters with a light and consistent line weight, rounded terminals, plenty of space and cuts across the R reflected in the bottom right hand corner, Ryan’s visual identity – designed by Founded – neatly conveys, with an uppercase authority and sense of contemporary experience, the theme of framing in a familiar but proprietary way whilst having a lightness that sits well over his work. A mixed fibre substrate adds a tactile, crafted quality and a little more depth that extends beyond the visual nature of photography with a very physical quality.
“Introducing obvious icons from a client’s professional field to form part of their identity is something we would normally avoid. However when approached by the incredibly talented photographer Ryan Edy (pronounced Eedy), we couldn’t resist the opportunity to create something beautiful with the right angle in the capital ‘R’ and break one of our own rules. The identity is stripped back to just the view finder frame elements when overlaid onto Ryan’s stunning images, or used within promotional material such as emails or digital portfolios.”
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.