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Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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Motion Music designed by Face

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Logo and neon signage designed by Face for tour management agency Motion Music

Motion Music is a Los Angeles based business that works with managers, agents, labels, and artists to produce professional tours, concerts and appearances worldwide. Inspired by the forms created by noise frequencies, modernism, and technology, multidisciplinary design agency Face, a regular on BP&O, created a “bold, dynamic, and versatile” visual identity for Motion Music that would reflect their intentions of setting a high standard of service and innovation for the touring industry and appeal to both the younger and more business-minded individuals of the industry.

Logo designed by Face for tour management agency Motion Musicv

Although there a very few details that make up this identity, each appears incredibly precise in its presentation of Motion Music’s brand values with a simple, modular flexibility.

Logo designed by Face for tour management agency Motion Music

The typographical neutrality once associated with broadly spaced uppercase san-serif characters built from a single line weight, executed as one consistent point size and with black ink, now gives way to the perceptions of contemporary efficiency and practicality. The logo-mark does rely on context to derive its communicative value but once understood neatly conveys a sense of technology much like Sony’s Vaio identity and works well to balance the dual aesthetic of monogram and waveform.

The subtlety of a black block foil and blind deboss across the stationery add a sense of quality without contradicting the practical values established by the type while a bright fluorescent green introduces distinctive contrast, energy and character fitting for the music industry.

Logo and business card with black block foil detail designed by Face for tour management agency Motion Music

Logo and business card with deboss detail designed by Face for tour management agency Motion MusicLogo and fluorescent green poster with black block foil detail designed by Face for tour management agency Motion Music

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Logo and headed paper with black block foil detail designed by Face for tour management agency Motion MusicLogo and headed paper with deboss detail designed by Face for tour management agency Motion Music

Logo and website designed by Face for tour management agency Motion Music

Logo and website designed by Face for tour management agency Motion Music

Logo and website designed by Face for tour management agency Motion Music

Logo and website designed by Face for tour management agency Motion Music

Logo and website designed by Face for tour management agency Motion Music

 

Logo and neon signage designed by Face for tour management agency Motion Music

More identity work from Face:

Logo - Parlor Textiles  Logo - Zambrano Rivero  Logo - Mal de Mar



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  • Jan Zabransky

    What a branding!

  • Ovidiu Sebastian Pop

    reminds me a little bit about sony vaio, but I love it!

  • Andy Cooke

    Not because it’s all the rage, but because I think it would further the idea behind the identity—I would love to see dynamic examples of the ‘M’ that represent different music genres. It would push the ‘Motion’ name further also as the dynamacy within the M would literally represent motion.

    Could also animate nicely!

    • http://wwww.bpando.org/ Richard Baird

      Yeah, although I don’t think it’d be appropriate it would certainly be interesting to see an identity like this ‘resonating’ on-line.