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Regional Associates designed by Commando Group

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Business card designed by Commando Group for architecture and research consultancy Regional Associates

Regional Associates are a dynamic, interdisciplinary and international architecture and research consultancy “committed to developing new models for the integration of environmental, social and economically sustainable projects” within the fields of eco-tourism, public infrastructure and private residential projects.

Regional Associates’ new visual identity, designed by Oslo based multidisciplinary and international design agency Commando Group, reflects the consultancy’s decentralised, flexible and mobile approach to architecture and research through an expanding and contracting monogram device that fits a variety of formats in print and online, a sans-serif logotype and the edge painted detail of the business cards.

Logotype designed by Commando Group for architecture and research consultancy Regional Associates

Commando Group’s solution comfortably fits within the conventions of architectural identities, a well spaced sans-serif efficiency, practicality and functionality with subtle humanistic qualities. The expanding line detail in print and online, linking the letters of a monogram, although a little abstract functions well to convey a sense of flexibility without appearing unnecessary superfluous. This line element also runs around the edge of the business card as a painted finish that adds breadth to the concept and a sense of higher quality.

Their environmental and sustainable industry focus is, from what I can see from the project images, limited to their brochure work rather than being an integral part of the brand identity, perhaps a missed opportunity to add a little more communicative dimensionality, but as a whole, appears neat and well executed with the website providing further information.

Logo designed by Commando Group for architecture and research consultancy Regional Associates

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Stationery designed by Commando Group for architecture and research consultancy Regional Associates

Business card designed by Commando Group for architecture and research consultancy Regional Associates

Letterhead designed by Commando Group for architecture and research consultancy Regional Associates

Brochure designed by Commando Group for architecture and research consultancy Regional Associates

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  • Jamin Galea

    This looks very adventurous, but i quite like it. The application of the identity is lovely. I wonder what they’d do with their identity in their studios, floor/wall decals etc.

    • http://wwww.bpando.org/ Richard Baird

      Completely agree, I think there’s probably a little more to this beyond the print work but there’s certainly something interesting to build on.

      Nosive Strukture by Bunch has a similar line detail that they’ve managed to introduce into their business cards with a black board between two white sheets. Worth a look.