New Packaging: Matthew Hilton WatchPosted: October 13, 2013
Matthew Hilton is a designer working with De La Espada to bring together craftsmanship, premium materials and advanced manufacturing technologies to produce high quality furniture. Spin, the agency responsible for developing Matthew Hilton’s brand identity, have recently completed the packaging of his first time piece as well as the print for the launch event.
Spin’s juxtaposition of low-fi corrugated card, mechanical stamp and efficient sans-serif typography alongside the contemporary style of a bright orange board, ink and edge painted detail, the technicality of the illustration’s fine line weights and the contemporary geometric build of the monogram, all set set over the organic lines of a crafted wooden box, delivers high contrast and communicative impact that feels like a solid reflection of the basic functionality of a time piece and the balance between high quality craftsmanship and machined precision.
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Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival.