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The Wedding Belle designed by Ghost

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Logo and business cards with a pastel board and gold foil print finish designed by Ghost for wedding planner The Wedding Belle

Oklahoma City based design studio Ghost have recently completed the visual identity for the The Wedding Belle, the ‘elegant and timeless’ wedding planning business of Robyn Martin. Designed to represent the modern bride, communicate style, confidence and expertise, Ghost created a solution that would match the caliber of Robyn’s craft by taking the elements of the existing mark, honour the original typeface and introduce a pastel colour palette and a gold foil detailing to achieve a “softness, warmth and a touch of formality.”

The flat pastel colour palette, bold white borders and the fine gold foil detailing of a well drawn two weight, broadly spaced uppercase sans-serif logotype is an incredibly simple and logo-centric combination but one that feels communicatively precise, effectively resolving contemporary craft, subtle fashion sensibilities and a professional, consistent high quality without forcing a specific wedding style. While bright and distinctive, the flat panels of colour, rather than event photography, appear as an open canvas for a breadth of individualised solutions, an element built upon on-line with a portfolio labelled by the first name of each bride. The only embellishment is the mark but this, like the stationery, is reduced down well to its most communicative form, rendered with a definite duality between bell and bride that is playful without undermining the other details.

Logo designed by Ghost for wedding planner The Wedding Belle

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Logo and stationery with pastel and gold foil print finish designed by Ghost for wedding planner The Wedding Belle

Logo and stationery with pastel and gold foil print finish designed by Ghost for wedding planner The Wedding Belle

Logo and stationery with pastel and gold foil print finish designed by Ghost for wedding planner The Wedding Belle

Stationery with a pastel colour and white border detail designed by Ghost for wedding planner The Wedding Belle

Logo and business cards with a pastel board and gold foil print finish designed by Ghost for wedding planner The Wedding Belle

Logo and business cards with a pastel board and gold foil print finish designed by Ghost for wedding planner The Wedding Belle

Logo and business card with pastel colour and white duplex boards and gold foil detail designed by Ghost for wedding planner The Wedding Belle

Logo and headed paper with pastel colour and gold foil detail designed by Ghost for wedding planner The Wedding Belle

Logo and print with pastel colour and gold foil detail designed by Ghost for wedding planner The Wedding Belle

Logo and print with pastel colour and gold foil detail designed by Ghost for wedding planner The Wedding Belle

Logo and print with gold foil detail designed by Ghost for wedding planner The Wedding Belle

Logo and print with gold foil detail designed by Ghost for wedding planner The Wedding Belle

Website designed by Ghost for wedding planner The Wedding Belle

Website designed by Ghost for wedding planner The Wedding Belle

Website designed by Ghost for wedding planner The Wedding Belle

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  • Sam Flaherty

    Very clever mark. Overall, a lovely identity. I wonder what the stationery would have looked like with that border carried across all applications – white-bordered business cards, and reverse colour borders on letterheads etc. Maybe also carried through to the website.

    • http://wwww.bpando.org/ Richard Baird

      Yeah there is a little inconsistency, white borders across the website might have been quite interesting.

  • Brandon

    We tried the inset on the business cards, the cuts were inconsistent from the printer. They came out fine on the letterhead.

    • http://www.madebymolloy.com Michael Molloy

      Thin borders on business cards are hard to pull off. I did black edged borders on business cards for a client once. They had to be die-cut to get it right. Slightly pricey.