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Meteorologisk Institutt designed by Neue

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Logo and print with UV varnish detail designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Meteorologisk Institutt provides meteorological data to Norway’s military, civil services and the general public with the intention of safe guarding life, property and the environment. Design agency Neue developed a new visual identity solution for the institute that mixes geometric shapes, material and print choices and the humanistic and environmental detail of photography to achieve communicative and aesthetic contrast and capture the data drawn from the harsh Nordic weather and the impact its gathering has on the people of the country.

Logo designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Although Neue attribute the sun, moon, sea and mountains to its forms, the two components of their new identity system functions equally well as an elemental distillation of the earth and the free-flowing data that emerges from it. There is a lovely contrast and communicative duality created by the smooth curves of the earth and the sharp peaks of the saw wave that although I might be reaching have a sense of fine and stormy days, low and high data traffic periods. These basic geometric shapes resonate well through the sans-serif characters of the typography with a technological efficiency and a similar cohesive single line weight and solid sense of space.

Logo designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and print designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and print with UV varnish detail designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

The print work adds a second layer of detail by utilising a number of interesting material and print finishes. For me, choices like the UV varnish (the glassy surface of the sea), blind deboss across a white book cover (foot prints set in the snow), uncoated boards and papers (rough and natural textures) and the slightly weathered blue ink hint at Nordic weather conditions and environment in a nuanced, intelligent and interesting way. This reflection of environment continues through a cold colour palette of icy and deep sea blues and greens, and the snow white and cloudy grey of the photography.

Logo and business card designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and print with UV varnish detail designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and print with blind debased detail designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and print with die cut window designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

The die cut window of the folder creates a smart sense of data flow as its contents is added and removed, reinforcing the communicative value of the elelement utilised within the logo.

Photography for the Norwegian Meteorological Institute - Meteorologisk Institutt

The photography provides fine organic detail to the structure of the logo. These works well to highlight the environmental complexities reduced down into manageable and understandable data streams embodied by the logos. The images above and below, while only two of what may well be a series, are appropriately reflective of some of the situations the data is utilised.

Photography for the Norwegian Meteorological Institute - Meteorologisk Institutt

An image of the child perhaps provides the strongest communicative and evocative element of the Neue’s solution. It introduces a strong humanistic counterpoint to the cold data of the visual identity. The child looking out onto a snow covered field from the safety of the indoors is a very powerful distillation of both human vulnerability and the safety information provides.

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Logo and exterior signage designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and exterior signage designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Logo and exterior signage designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Interface designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

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  • moshe

    waw waw very
    impresive

  • fscarballo

    Which is the main typeface of this project?

    • http://wwww.bpando.org/ Richard Baird

      Not sure but I’ll find out.

      • fscarballo

        Do not worry! Thanks, Richard!

  • Rocky Roark

    I’m a very big fan of simplicity, but for me, the brand fell short when it came to the collateral. Not a huge fan of it.

    • http://wwww.bpando.org/ Richard Baird

      Really, for me this kind of subtly works incredibly well, something Neue have quite a good handle on.

      This one has a similar sensibility: http://bit.ly/1h4YzJc