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The Fableists designed by Freytag Anderson

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Logo and uncoated, unbleached stationery with fluorescent green ink print finish for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their collections.

Design agency Freytag Anderson recently developed a new brand identity for the Fabelists that draws together the brand’s flair, the clothing’s utility and the reduced environmental impact of production through a simple and precise communicative combination of a bright contemporary fluorescent green and the energy of a lightning F motif, the consistency, efficiency and reliability of an uppercase sans-serif, the textures and mixed tones of three different unbleached, uncoated material choices, and the economy of single and two ink print treatment.

This unusual and elemental approach to kids fashion exists largely because the communicative priorities of the brand remain firmly on their more unique propositions, any sense of youth and play that might be considered as missing from the identity is delivered in far richer way on-line through the warmth and detail of fashion photography.

Logo for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

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Photography for children's fashion brand The Fableists created by Freytag Anderson featured on BPO

Photography for children's fashion brand The Fableists created by Freytag Anderson featured on BPO

Logo and uncoated, unbleached stationery with fluorescent green ink print finish for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

Logo and uncoated, unbleached stationery with fluorescent green ink print finish for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

Logo and uncoated, unbleached tag for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

Logo and print for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

Logo and t-shirt print for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

Logo and uncoated, unbleached bag with white ink finish for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

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  • Diego Froidmont

    I love the applications, really professional

  • DESIGN GOD

    Identity looks a lot like the thunderbolt on the right eye of Bowie!

  • vlad

    reminds me a little bit of the whitney museum identity in new york