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BP&O

Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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La Florentina designed by Mucho

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Logotype as a window decal designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Mucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.

Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.

The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.

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Logotype and print designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Logotype and print designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Logotype and print designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Logotype as a window decal designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Typography and window decal designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Typography and collage designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Collage and interior designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Interior designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Interior designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

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  • Ion Turcanu

    I just keep reading it “La Aorentina”..

  • Rocky Roark

    Really liking the interior.

  • Luis Quintero

    I could read the logo very well at the distance but even with the extra space between the ligature still for me La Aorentina at first sign, but every problem has a solution