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Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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Raiffeisen Rechenzentrum designed by Moodley

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Logotype and business card by Moodley for Raiffeisen Rechenzentrum

The Raiffeisen Rechenzentrum is a customised IT infrastructure service provider and subsidiary of Raiffeisen Landesbank with a modern, ‘high availability’ and maximum security data centre located in Austria. Design agency Moodley recently developed RRZ’s brand identity—which included a logo, business cards, brochure and website—based around a single sans-serif, a contrast of humanistic and technological imagery and a white, black and bright yellow colour palette.

Logotype and business card by Moodley for Raiffeisen Rechenzentrum

Set in Apercu Mono Regular, the logotype, its stacked resolution and the typography of the brochure and website are quick to establish a technological foundation. Consistent line weights, mono spacing and black ink across white paper convey a consistency, reliability and utility with very little fuss or superfluous detail.

Apercu Mono Regular typeface selected by Moodley for Raiffeisen Rechenzentrum

In contrast, the photography introduces a well shot and almost a sci-fi sensibility, blending images of the high tech and industrial areas that house the servers with those of people that maintain these and service customers. It is an approach that provides a humanistic layer to a lab-like cleanliness and efficiency that tempers the mechanical and one dimensional and straightforward communicative nature of the type.

Interior photography by Moodley for Raiffeisen Rechenzentrum

Interior photography by Moodley for Raiffeisen Rechenzentrum

Interior photography by Moodley for Raiffeisen Rechenzentrum

A basic white and black colour palette is juxtaposed alongside a bright yellow band appearing, much like the photography, as both industrious yet  accessible—enhanced by the iconography—while small details in print such the open stitching of the brochure introduce a layer of crafted detail and a level of care unusual for the industry.

Brochure designed by Moodley for Raiffeisen Rechenzentrum

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Brochure designed by Moodley for Raiffeisen Rechenzentrum

Brochure designed by Moodley for Raiffeisen Rechenzentrum

Brochure designed by Moodley for Raiffeisen Rechenzentrum

Brochure with icon detail designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

Brochure designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

Brochure designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

Apercu Mono Regular typeface selected by Moodley for Raiffeisen Rechenzentrum

Logotype as a stitched detail by Moodley for Raiffeisen Rechenzentrum (RRZ)

Website designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

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