BPO


Generation Press designed by Build

Logo for print production company Generation Press designed by Build

Generation Press is a UK-based print production studio that works with a variety of businesses including many of the design agencies featured on BP&O. Build, who were responsible for establishing Generation Press’s brand identity, have recently developed a new stationery set, promotional material and website with a “minimal stripped back brand style” that showcases some of the finishes provided by the studio.

Stationery with blue edge painted detail for print production company Generation Press designed by Build

The refreshed brand identity retains Generation Press’s distinctive logo but places this within the communicative and creative context of a new stencil cut typeface, the contemporary economy of a bright two hue colour palette—enhanced by white board—and a mix of print finishes and material choices. These include a blind emboss, block foil edge painted detail, unbleached substrate, white ink and string-tied envelopes.

While there is a variety of techniques worked into the new stationery set there is a restraint in the use of two colours that keeps these cohesive, exemplary rather than flashy. The custom serif ‘Poynings Stencil’, created by Colophon Foundry specifically for this project, neatly reflects Build’s approach to the print work with a contrast of stencil cut utility and serif detail, a nice balance of functionality and flourish that works particularly well for business built on executing the creative work of others with an efficiency and quality.

Stationery with blue edge painted detail for print production company Generation Press designed by Build

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Business cards with blue edge painted detail for print production company Generation Press designed by Build

Business cards with blue edge painted detail for print production company Generation Press designed by Build

Business cards with blue edge painted detail for print production company Generation Press designed by Build

Print with a bright blue spot colour for print production company Generation Press designed by Build

Logo for print production company Generation Press designed by Build

Print with a bright blue spot colour for print production company Generation Press designed by Build

Print with a bright blue spot colour for print production company Generation Press designed by Build

Print with a bright blue spot colour for print production company Generation Press designed by Build

Print with a bright blue spot colour for print production company Generation Press designed by Build

Envelope with bright red spot colour interior and white ink detail for print production company Generation Press designed by Build

Envelope with bright red spot colour interior and white ink detail for print production company Generation Press designed by Build

Print with a blind emboss detail for print production company Generation Press designed by Build

Print designed by Build for Generation Press

Print with bright blue and red spot colour detail for print production company Generation Press designed by Build

Print with bright blue spot colour detail for print production company Generation Press designed by Build

Print with blue edge painted detail for print production company Generation Press designed by Build

Logo with blue foil print finish for print production company Generation Press designed by Build

Updated 11/14

Leather-bound notebooks for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Tan leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

Leather-bound and embossed notebook for Generation Press designed by Build

 

Generation Press Mail Campaign by Build

 

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

Generation Press Mail Campaign – Coasters by Build

More brand identity work from Build:

Logo - 3angrymen  Logo - Dsigndot  Logo - Chris Allen


  • Internet Guy

    bit crap.

    • http://wwww.bpando.org/ Richard Baird

      Why do you think that?

      • McEnroe

        Because he has no clue about good design…

        • Guest

          bit categorical

  • tyrannosaurus_rek

    That indigo… *whistles*. Hard on the eyes.

  • Brian

    OK McEnroe. Go back to the 80’s with your tennis attitude. You have no clue what you are talking about and thanks for making my reply so easy with the appropriate key words – a simple cut/paste.