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Terence Woodgate designed by Charlie Smith Design

Packaging for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Terence Woodgate is a lighting design and manufacturing business, founded by industrial designer Terence Woodgate in 2014, that looks to “fully optimise the benefits of LED technology”. Charlie Smith Design recently worked with Terence Woodgate to develop a visual identity for the business and modular packaging treatment for its first line of products as well as manuals, fitting instructions and website.

By contrasting bright yellow paper and unbleached corrugated board, small and oversized sans-serif typography, and using light diagrammatic detail, a white ink print finish and a modular approach to packaging, the solution mirrors and compliments the functionality, robust yet crafted build, statement design, high quality and natural materials of the product line in contemporary and communicative way. The extensive use of yellow, while referencing illumination, manages to infuse the technicality of the diagrams and LED technology with an accessible warmth.

Design: Charlie Smith Design
Opinion: Richard Baird

Logotype for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

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Light by Terence Woodgate

Light packaging for Terence Woodgate designed by Charlie Smith Design

Packaging for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Light packaging for Terence Woodgate designed by Charlie Smith Design

Packaging for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Light packaging for Terence Woodgate designed by Charlie Smith Design

Packaging for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Light manual and instructions for Terence Woodgate designed by Charlie Smith Design

Illustrated manual for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Light manual and instructions for Terence Woodgate designed by Charlie Smith Design

Illustrated manual for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Technical illustrations for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Light setup and installation instructions for Terence Woodgate designed by Charlie Smith Design

Technical illustrations for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Light by Terence Woodgate

Light by Terence Woodgate

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Website for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

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  • Michele Pappagallo

    @richard baird Compliments for your blog/website, it’s quite an year I’ve been following you since. A question about this specific project, just to know your opinion about. Is the dot used to convey a sort of “spoken effect”. Say, as somebody is virtually shouting the name of the logo, the claim,and pay offs? To add an idea of “sound” whitin a pure visual element?