• Tim Burley

    “The visual identity is described as being guided by two oppositional attitudes, power and understatement.”

    Yes, when I looked at the building and its reception lobby, ‘understatement’ was the first thing that popped into my mind.

    • Indeed, perhaps it’s understated to those that have the luxury of affording such an address?

  • Fox Rogers

    Love the identity. I agree with you Richard, the mark feels slightly occult. Reminds me of the ‘Black Sun’ project from OK-RM.

    • yeh agreed, seeing a lot of triangles at the mo, dont think it adds anything to the brand too, the type is strong enough. It really doesn’t sit well with the 4 seasons leaf too.