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Djurdjic Winery designed by Peter Gregson

Opinion by Richard Baird. Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.

Vinarija Đurđić is Serbian wine producer with vineyards on the west side of Sremski Karlovci with views of the Danube. Set-up in 2004 the winery is one of the youngest growers in the region. While describing itself as being unburdened by the generational history of many other wine businesses, it has embraced a traditional bench-grafting technique and growers principles that have their origins in early 20th century Italy, something that has secured Vinarija Đurđić both praise and criticism. These themes are brought to life across new wine labels created by Peter Gregson Studio.

Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.

The use of bold, flat and extensive panels of colour, bordered and enhanced by white, a monospaced type choice and a silver block foiled shield, effectively leverages a modern and reductive shelf impact where others favour typographic and illustrative detail, favours technical information over storytelling whilst also utilising more familiar heritage and high-quality cues. The treatment places youth front and centre yet backs this up with the insight and a clear appreciation for traditional practices. Much like the winery’s approach, the labels are likely to be divisive yet able to differentiate. More from Peter Gregson Studio on BP&O.

Design: Peter Gregson Studio. Opinion: Richard Baird. Fonts Used: T Star Mono

Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.   Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.   Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.

Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery. Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.    Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.

Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery. Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.

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  • Jonny

    Having looked at this for a while, my opinion keeps changing on it, although I think I like it. My only problem is that it looks a little like it’s been designed for other designers. Some more elements of simple, bold patterns such as those used on the black label might have just make the identity a little less harsh. The overriding simplicity does sit appropriately with the background of the client though and I do like the contemporary crest and technical focus of the typography.

    • Sure I can appreciate those sentiments.

      I typically consider:
      Does it distinguish itself within a crowded market?
      How well does it leverage the familiar alongside the unique?
      Is aesthetic underpinned by some clear ideas and values?
      How effectively are basic design principles used? (Colour and type contrast, proportion etc.)

      I’d say each of these is addressed.

      This is a commercial project, with commercial objectives, as much as a design studio would like to be free from these considerations I’m sure no one would want to undermine sales making it a vanity project.

  • frazer smith

    very nice indeed

  • Rajat TRIPATHI

    Great post thank you for share packaging design serevices http://www.cartmelldesign.com/

  • Luisa

    I like these from a design perspective, but I wonder about the lack of ‘taste cues’. At the end of the day, wine is a food and these feel a bit clinical / medicinal to me. It would be interesting to see how these fare with consumers.