BPO


Hardpop 7 Years by Face, Mexico

Opinion by Richard Baird.

Silver foil invitation designed by Face for world-renowned Mexican electronic music venue Hardpop

Hardpop is an electronic music venue located in the Mexican city of Juárez. It plays host to both international and national DJ’s and has been acknowledged twice by DJ Magazine as one of the best clubs in the world. Hardpop’s brand identity, a contemporary interpretation of military insignia, and a mix of conventional and unconventional typographic forms created by graphic design studio Face—a significant departure from its previous identity—draws its inspiration from an interior of classic and modern detail. To celebrate the venue’s seventh bithday, Face created a number of anniversary specials and a new flyer system that would fit neatly within Hardpop’s signature style.

Logo designed by Face for electronic music venue Hardpop

BP&O covered Hardpop’s new identity on its launch, noting the logotype’s distinctive contrast of characters, the geometric revision of its eagle motif, moments of duality in print and the use of raised and glossy thermographic print finish across uncoated boards as points of interest. Face build on this with a variety of new material textures and finishes, revised flyer layouts with new type choices and the introduction of gold and silver foil detail well-suited to the theme of celebration. These continue to favour the reductive alongside the high quality, and make good use of a distinctive logotype and logo across Hardpop merchandise through bold proportions. More from Face on BP&O.

Design: Face. Opinion: Richard Baird.

Eagle logo designed by Face for electronic music venue Hardpop

Logotype and design for print with gold foil detail by Face for electronic music venue Hardpop

Design for print with gold foil detail by Face for electronic music venue Hardpop

flyer with gold foil detail by Face for world-renowned Mexican electronic music venue Hardpop

Logo and flyer with gold foil detail by Face for world-renowned Mexican electronic music venue Hardpop

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Branded cap designed by Face for world-renowned Mexican electronic music venue Hardpop

Branded T-shirt designed by Face for world-renowned Mexican electronic music venue Hardpop

15-Hardpop-by-Face-on-BPO

Silver foil invitation designed by Face for world-renowned Mexican electronic music venue Hardpop

Silver foil invitation designed by Face for world-renowned Mexican electronic music venue Hardpop

More brand identity work by Face:

Logo - 7gigacloud  Logo - Mal de Mar  Logo - Size