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Fedrigoni Sirio Color by Design Project, United Kingdom

Opinion by Richard Baird.

Packaging for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

Leeds based studio Design Project were commissioned by Fedrigoni, one of Europe’s leading paper manufacturers, to develop a material sample solution that would help them to promote their flagship paper brand ‘Sirio Color’ within the UK market. With the intention of allowing customers to experience the tactile characteristics and diverse colour palette of the range first-hand, Design Project developed a flat-pack box concept with die cut detail and foil print finish that both informs, inspires and engages.

Packaging for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

It is unusual to see paper samples from a manufacturer embrace dimensionality. Sent out flat-packed and utilising an element of self-assembly, Design Projects encourages an engagement that goes beyond colour, weight, surface texture and how well papers receive ink and finishes to also include structural considerations using creases and colour combination through die cuts.

Packaging for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

With the recent launch of Made Thought’s work on Colorplan, G . F Smith’s definitive sample pack The Collection, and Arjowiggins’ The Paper Book, it is good to see Fedrigoni’s approach standing up well as an alternative direction to sheet based sample books and giving consideration to projects that might include a three-dimensional component or multiple paper colours. It lacks some of the utilitarian nature of bound samples of standardised paper sizes that can be shelved easily, but as a campaign piece, is playful and memorable. Created in 2010 this project was reshot as part of Design Project’s recent site launch, check it out here or see More from Design Projects on BP&O.

Design: Design Project. Opinion: Richard Baird

Packaging for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

Packaging for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

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Packaging for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

Poster for paper manufacturer Fedrigoni's Sirio Color range designed by Design Project

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  • Jonny

    I’m not referring directly to this piece when saying so many of Fedrigoni’s samples lack any kind of considered aesthetic. The recent promotional books I’ve been sent do the the polar opposite of showing off the papers they have. Playful pieces like the boxes in this article wouldn’t really stay on my desk past the day I received it as it’s too small to be functional and would essentially end up being clutter. Noted that this project is originally from 2010 but Fedrigoni are still producing stuff like this and it highlights how desperately they need a decent master swatch as done by GF and Arjowiggins. In my opinion once you have something like that in place it’s fine to go play around with individual ranges as it can be easy to lose track of many papers within one large book. Fedrigoni don’t have an equivalent to the latest releases from their rivals though and it’s really making them look amateurish.