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Bibelot by A Friend Of Mine, Australia

Opinion by Richard Baird.

Package design and branding for Bibelot designed by A Friend Of Mine

Bibelot is a luxury European-inspired dessert boutique in Melbourne with a coffee bar, chocolate shop, high tea salon, gelaterie and artisinal patisserie. It features an interior of long marble counters, a light spotted stone floor, spot lighting, cornicing, black and white walls, as well as bronze and tiled detailing.

Informed by the sense of place and the permanence that underpins Bibelot’s concept, reflected in its classic interior flourishes, graphic design studio A Friend Of Mine developed a brand identity that links interior, signage and packaging, makes a connection with craft, through traditional monochromatic mosaics and a geometric sans-serif logotype, and draws out, using bright spot colour panels, the colourful detail, distinctive flavour and variety of its confectionery.

Bibelot designed by A Friend Of Mine

The robust and permanent nature of the materials, black and white panels, classic detailing and elements of geometry across the interior design, juxtaposed alongside the transient, organic and brightly coloured qualities of Bibelot’s confectionery, manifest themselves well throughout A Friend Of Mine’s brand identity and packaging design work.

Bibelot designed by A Friend Of Mine

The mosaic panels are a neat idea, linking the flexible and mobile necessity of contemporary identity with the immovable physical environment, and its associated experience. The traditional quality of this mosaic aesthetic, its use as wall panels, its ornate nature, and the hand laid process of its implementation, effectively leverage a sense of permanence and make a subtle connection with the skill and art of a confectioner. Although fine in detail, these also deliver impact and distinction from a distance, are well drawn, cohesive and interesting in their variety.

Bibelot designed by A Friend Of Mine

Bibelot designed by A Friend Of Mine

The full bleed, uninterrupted and consistent application of the patterns across a variety of packaging shapes and sizes appears thoroughly contemporary. This modernity is drawn out further using a custom geometric sans-serif, and by punctuating a off-white and black colour palette with bright spots in print, a simple and effective nod to flavour. Weighty black boards and a gold block foil print finish layer this with a familiar but effective sense of quality and luxury.

Visual identity and packaging for Melbourne patisserie Bibelot designed by A Friend Of Mine

The contrast between bold typography and small mosaic tiles, monochromatic geometric patterns and organic brightly coloured confectionery, manages to find a comfortable and distinctive intersection of past and present, clearly share a crafted quality, bind identity and interior, and, as described by A Friend Of Mine, avoids pastiche. More from A Friend Of Mine on BP&O.

Design: A Friend Of Mine
Designers: Suzy Tuxen, Cassie Brock and Emily Fitts
Artworking: Mim Kennish
Photography: Sarah Anderson Photography
Opinion: Richard Baird

Package design and branding for Bibelot designed by A Friend Of Mine

Visual identity and packaging for Melbourne patisserie Bibelot designed by A Friend Of Mine

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Bibelot designed by A Friend Of Mine

Bibelot designed by A Friend Of Mine

Bibelot designed by A Friend Of Mine

What do you think of A Friend Of Mine’s work for Bibelot? Share your thoughts in the comment section below or get the conversation started on Twitter.

Bibelot designed by A Friend Of Mine

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  • CJ

    In my opinion I find this a bit boring for cafe / food packaging: The logo with a colour lockup on top of assorted patterns it’s just a bit tired. And something about the changing patterns underneath the logo mosaic just doesn’t work for me.

    However I do like the way the patterns produce a different shade of grey on the packaging when seen form a distance.

    • http://wwww.bpando.org/ Richard Baird

      I wouldn’t describe it as boring, I think that it’s unexpected, certainly distinctive, and when considered within the context of the confectionery itself, identity feels well-balanced. It makes a lot more sense when you’ve visited the store, seen the colour and craft of the confectionery, or when you open the boxes for the first time.

  • http://www.pedromatos.info Pedro Matos

    On the other hand, I love it.
    I just can’t get enough of beautifully designed patterns and identities.
    Hats off to A Friend of Mine.

  • http://www.cheapmovingcompanies.co Shayla Ballard

    Simple.stunning.Yes, I find this beautiful, not attractive at first – see the details and you’ll be amaze ^^

    Shayla
    http://www.cheapmovingcompanies.co/california

  • Inner City Skyline

    One of my favorite packaging designs. Very fresh and unique. Love it!

    • http://wwww.bpando.org/ Richard Baird

      Thanks for taking a look.