BPO


Equals Consulting by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for Equals Consulting by Spin, United Kingdom

Equals is a UK independent cost and project management consultancy. Although not the largest, it is described as being an industry leader with a wide variety of clients. Equals recently worked with London based graphic design studio Spin to develop a new visual language that would be confident, bold and cohesive. This extended across stationery, business cards, book and manual templates, technical documents, signage, web design and implementation.

Brand identity and business card for Equals Consulting by Spin, United Kingdom

Equals’ new visual identity, while simple, is identifiable, measured and consistent. A bright red, dyde uncoated boards and a white foil finish provide a vibrancy and high quality in print where type favours a practicality in its various weights and a familiar corporate quality in its letter shapes. This is well-suited to a company working business to business, in the fields of costing and management, and implimented with a good eye for letter and line spacing, with a pleasant continuity in the weighting of logotype and dividing lines.

Brand identity and business card for Equals Consulting by Spin, United Kingdom

The mark functions as a simple expression of the name and makes the most of association. Although ubiquitous, it is expanded upon in a number of different ways in print and online, developing into a more unique system. Underlines, dividing lines and containers for images, drawing on the shared weight and parallel lines of mark, find a balance between functionality, flexibility and moments of distinction, although online, this echos some of Spin’s early work, particularly for BiberMore from Spin on BP&O.

Design: Spin. Opinion: Richard Baird. Fonts Used: Helvetica Neue.

Brand identity and compliment slip for Equals Consulting by Spin, United Kingdom

Brand identity and headed paper for Equals Consulting by Spin, United Kingdom

Brand identity and report templates for Equals Consulting by Spin, United Kingdom

Follow BP&O:
Twitter
Feedly
Facebook
Instagram

Brand identity and corporate brochure for Equals Consulting by Spin, United Kingdom

Brand identity and corporate brochure for Equals Consulting by Spin, United Kingdom

Brand identity for Equals Consulting by Spin, United Kingdom

Brand identity and business cards for Equals Consulting by Spin, United Kingdom

Brand identity and branded hard hat for Equals Consulting by Spin, United Kingdom

Print (unfolded) for Equals Consulting by Spin

Print (unfolded) for Equals Consulting by Spin

Print for Equals Consulting by Spin

What do you think of Spin’s brand identity for Equals Consulting? Share your thoughts in the comment section below or get the conversation started on Twitter.

Brand identity and responsive website for Equals Consulting by Spin, United Kingdom

If you liked this then you may also like:

Branding - Crosskey  Branding – Pia Ulin Photography  Logo Design – Faymus