BPO


Innovation Properties by 25AH, Sweden

Opinion by Richard Baird.

Branding for Scandinavian developer Innovation Properties by 25AH

Innovation Properties is a Scandinavian developer creating modern, functional and timeless homes in and around Stockholm. The developer recently worked with graphic design studio 25AH to create a new brand identity that would run across business cards, stationery and project brochures, and in conjunction with a new website, also designed by 25AH.

Branding and stationery with gold block foil print finish for Scandinavian developer Innovation Properties by 25AH

Where you might have expected something overtly expressive, bright and unconventional from a company with innovation in its name, their brand identity is rather conservative, conveying more of a reassuring heritage quality or sense of legacy and a little of the corporate in the choice of materials, colour, type and print finish.

Branding and business cards with gold block foil print finish for Scandinavian developer Innovation Properties by 25AH

Watercolour and ink illustration for Scandinavian developer Innovation Properties by 25AH

Contrast is used to good effect and, alongside illustration, the real highlight. This includes panels of colour and an urban grey, hand drawn ink and watercolour images adjacent to the structural qualities of grid-based layouts and formal elevations, the serif flourishes of Noe Display set next to the sans-serif functionality of Trade Gothic, and the gloss of a gold block foil over uncoated papers and fabric surfaces. These effectively play with the personable, crafted and high quality, mix elements of modernity with those of heritage and experience, and successfully move between an architectural robustness and interior material detail.

Design: 25AH. Opinion: Richard Baird. Fonts Used: Trade Gothic & Noe Display.

Brand identity and project brochures with fabric covers and gold block foil print finish for Scandinavian developer Innovation Properties by 25AH

Watercolour and ink illustration for Scandinavian developer Innovation Properties by 25AH

Brand identity and project brochures with fabric covers and gold block foil print finish for Scandinavian developer Innovation Properties by 25AH

Brand identity and project brochures with fabric covers and gold block foil print finish for Scandinavian developer Innovation Properties by 25AH

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Brand identity and project brochure spread for Scandinavian developer Innovation Properties by 25AH

Brand identity and project brochure spread for Scandinavian developer Innovation Properties by 25AH

What do you think of 25AH’s brand identity for Innovation Properties? Share your thoughts in the comment section below or get the conversation started on Twitter.

Branding and website for Scandinavian developer Innovation Properties by 25AH

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