BPO


Karla Black + Kishio Suga: A New Order by O Street, UK

Opinion by Richard Baird.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

A New Order is an exhibition of the work of Karla Black and Kishio Suga taking place at Modern One of the Scottish National Gallery of Modern Art between 22nd October and 19th February. The artists, unaware of each other’s work prior to the conception of the exhibition, working on opposite sides of the world, are described as being united in their use of everyday materials to create sculptural work that responds to specific spaces. This commonality informed the visual identity of the exhibition designed by Glasgow based O Street and ties together wordmark, invitations, signage and posters.

Visual identity and signage for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art

08-Karla Black+Kishio-Suga-A-New-Order-Exhibition-BPO

Although artists are divided by distance, Black in Glasgow, Scotland and Suga in Morioka, Japan, the commonality of their approach; the use of everyday materials that respond to space, is expressed in a couple of ways. The exhibition’s wordmark is perhaps the most literal but neatest realisation of this idea, finding a natural relationship between the names of each artist, brought together through Commercial Type’s Grafik and drawn out using white and grey. It is a simple but elegant concept, typeset with restraint, rooted in the nature of exhibition and in line with the gallery’s overall identity system.

Logotype for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Logotype for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Visual identity and signage for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

The material qualities present in the exhibition and the artist’s use of light and shadow is drawn out in the approach to indoor and outdoor signage.

Outdoors, loosely woven canvas banners bring type together from two sides while indoors, signage printed on semi-transparatent paper, raised from the surface of the gallery wall, has a lightness but also casts shadow.

This materiality is also present within the invitations, similarly capturing a sense of light and shade in the use of white and grey inks, and perhaps more interestingly, diffusing the shapes of letters and the hands that hold it. The use of semi-transparent paper, and printing the names on different sides, feels like a neat way of connecting and dividing in an interesting and unusual way.

Visual identity for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Colour and material palette find a pleasant balance between the simplicity, lightness and nuance associated with Japanese art and design and the more robust industrial and urban qualities of Glasgow.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

The success of the work really comes down to its interpretation of exhibition, and the way this elevates some of the more conventional aesthetic qualities associated with contemporary art galleries. This approach adds to but does not compete with exhibition, and punctuates, with plenty of space, a busy urban environment with posters.

Design: O Street. Opinion: Richard Baird. Fonts Used: Grafik.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Visual identity and poster for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Follow BP&O:
Twitter
Feedly
Facebook
Instagram

Visual identity and poster for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

Visual identity and poster for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

What do you think of O Street’s visual identity for Karla Black + Kishio Suga: A New Order? Share your thoughts in the comment section below or get the conversation started on Twitter.

Visual identity and poster for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

If you liked this then you may also like:

Branding - Edouard Malingue Gallery  Logo - Bildmuseet  Logo Design – L'Observatoire