BPO


BP&O Collections — Minimal Brand Identity Design

Selected by Richard Baird.

Minimal Brand Identity Designs

A collection of some of the more reductive brand identity programmes reviewed and published on BP&O. Featured studios include Mucho, Brief, and Neue, and cover a variety of clients, industries, and categories, from fashion and tech start-ups to architectural studios and product design companies. The work featured is reductive but well-intentioned, aesthetically restrained and communicatively precise. These often rely on simple forms, few type choices and solid colour. Be sure to click each image to read about the intentions of each design.

 

Institute by Commission Studio, United Kingdom

 

Minimal Design & Branding – Institute by Commission Studio, United Kingdom

 

Superkül by Blok, Canada

 

Minimal Design & Branding – Superkül by Blok, Canada

 

The Dayrooms by Two Times Elliott, United Kingdom

 

Minimal Design & Branding – The Dayrooms by Two Times Elliott, United Kingdom

 

Artek Helsinki by Tsto, Helsinki, Finland

 

Minimal Design & Branding – Artek Helsinki by Tsto, Helsinki, Finland

 

Capt by Bunch, United Kingdom

 

Minimal Design & Branding – Capt by Bunch

 

Corps Reviver by Spin, United Kingdom

 

Minimal Design & Branding – Corps Reviver by Spin, United Kingdom

 

ShopAround by Design by Toko, Australia

 

Minimal Design & Branding – ShopAround by Design by Toko, Australia

 

Soap Co. by Paul Belford Ltd, United Kingdom

 

Minimal Branding & Packaging – Soap Co. by Paul Balford Ltd.

 

Trika by Bunch, United Kingdom

 

Minimal Design & Branding – Trika by Bunch, United Kingdom

 

Disrepute by Two Times Elliott, United Kingdom

 

Minimal Design & Branding – Disrepute by Two Times Elliott, United Kingdom

 

Helbers by Only, United Kingdom

 

Minimal Branding & Packaging – Helbers by Only

 

Lux Capital by Mucho, United States

 

Minimal Design & Branding – Lux by Mucho

 

Altaskifer by Neue, Norway

 

Minimal Design & Branding – Altaskifer by Neue

 

Wadha by Two Times Elliott, United Kingdom

 

Minimal Design & Branding – Wadha by Two Times Elliott

 

Farah by Post, United Kingdom

 

Minimal Design & Branding – Farah by Post, United Kingdom

 

Fathom Architects by dn&co, United Kingdom

 

Minimal Design & Branding – Fathom Architects by dn&co.

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