BPO


BP&O Collections — Minimal Brand Identity Design

Selected by Richard Baird.

Minimal Brand Identity Designs

A collection of some of the more reductive brand identity programmes reviewed and published on BP&O. Featured studios include Mucho, Brief, and Neue, and cover a variety of clients, industries, and categories, from fashion and tech start-ups to architectural studios and product design companies. The work featured is reductive but well-intentioned, aesthetically restrained and communicatively precise. These often rely on simple forms, few type choices and solid colour. Be sure to click each image to read about the intentions of each design.

 

Superkül by Blok, Canada

 

Brand identity and note card by Toronto-based graphic design studio Blok for Canadian architecture firm Superkül

 

The Dayrooms by Two Times Elliott, United Kingdom

 

Gift card and sleeve designed by Two Times Elliott for Australian fashion boutique in London The Dayrooms

 

Artek Helsinki by Tsto, Helsinki, Finland

 

Brand identity and shopping bags by graphic design studio Tsto for furniture and homeware store Artek Helsinki.

 

Capt by Bunch, United Kingdom

 

Minimal Branding – Capt by Bunch

 

ShopAround by Design by Toko, Australia

 

Brand identity and business cards by Toko for New York and Amsterdam-based creative production agency ShopAround

 

Soap Co. by Paul Belford Ltd, United Kingdom

 

Minimal Branding & Packaging – Soap Co. by Paul Balford Ltd.

 

Trika by Bunch, United Kingdom

 

Brand identity and business cards with a thermographic ink print finish by UK design studio Bunch for Croatian interior design business Trika

 

Helbers by Only, United Kingdom

 

Minimal Branding & Packaging – Helbers by Only

 

Lux Capital by Mucho, United States

 

Minimal Branding – Lux by Mucho

 

Altaskifer by Neue, Norway

 

Minimal Branding – Altaskifer by Neue

 

Wadha by Two Times Elliott, United Kingdom

 

Minimal Branding – Wadha by Two Times Elliott

 

Farah by Post, United Kingdom

 

Minimal Branding – Farah by Post, United Kingdom

 

Fathom Architects by dn&co, United Kingdom

 

Minimal Branding – Fathom Architects by dn&co.

 

OTHR by Franklyn, United States

 

Minimal Branding – OTHR by Franklyn

 

Designers’ Friend by Paul Belford Ltd, United Kingdom

 

Minimal Branding – Designers Friend by Paul Belford Ltd.

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