BPO


Verso Architecture+Interiors by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.

Stationery, business cards and notepads by Studio South for Auckland-based architecture and interior business Verso

Studio South’s work for Verso is a textbook architectural brand identity project in the themes it draws from and intends to express and resolve. Functionality, modernity, the structural, light, shade and the material are all touched upon. This can be felt in the reductive letterforms of Theinhardt, its typesetting, layout and finish (ink, foil and blind emboss) across white, black and concrete grey uncoated papers and boards, as well as the use of grids and areas of space.

Brand identity and animated pattern by Studio South for Auckland-based architecture and interior business Verso

The themes and corresponding aesthetic expressions mentioned above are explored in a slightly more playful and distinctive way in the use of pattern; in its grid-based structure, the use of line weight and density to reveal larger geometric form. Animation then manages to work in a sense of flow while a glossy black block foil leverages, much like an interior space, light.

Branding and business cards with black board and white foil detail by Studio South for Auckland-based architecture and interior business Verso

The name Verso—the reverse of an object—gives a bit more conceptual weight to some familiar aesthetic choices, with black and white boards and ink, unprinted space and pattern, and the glossy and the matt all having a sense of the oppositional to them. The result is reductive but well-intentioned, familiar yet with moments of distinction, and just enough in the way of the conceptual and visually interesting to keep it feeling memorable. More from Studio South on BP&O.

Design: Studio South. Opinion: Richard Baird. Fonts Used: Theinhardt. Papers: Colorplan Ebony Black, Smoke & Pristine White.

Black and grey notebooks with white foil print finish by Studio South for Auckland-based architecture and interior business Verso

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Grid notepad by Studio South for Auckland-based architecture and interior business Verso

Packaging by Studio South for Auckland-based architecture and interior business Verso

Packaging by Studio South for Auckland-based architecture and interior business Verso

Blind deboss logotype by Studio South for Auckland-based architecture and interior business Verso

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Print finish detail of Studio South's brand identity work for Auckland-based architecture and interior business Verso

Notepads and brand identity by Studio South for Auckland-based architecture and interior business Verso

What do you think of Studio South’s work for Verso? Share your thoughts in the comment section below or get the conversation started on Twitter.

Brand identity and signage by Studio South for Auckland-based architecture and interior business Verso

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